by fernando

EcoPark

 

Challenge

EcoPark is an innovative apartment complex property focused on sustainable living and state of the art technology and design. They were in need of branding to help bring their idea to life and convince investors that this was a great investment opportunity and economical boon for the city.

Solution

I created a modern brand design system that reflected the ideals of their building. I incorporated a fresh pallete of greens and other earthy tones to along with fresh photography and sleek typography. I created a custom minimal logo to represent the brand and incorporated all of these visuals in a book that was shared with city council members and potential investors. The book design was a hit that helped spark a lot of interest in EcoPark.

Services

+  Logo Design

+  Book Layout Design

+  Brand Guidelines

+  Photo Retouching

+  Iconography

+  Social Media

 by fernando

Helix

Helix

 

Challenge

How do you introduce a smart jump rope to a fitness conscience demographic. Helix is a breakthrough technology in the health and fitness category that was in need of a visual presence that reflected its modern design and innovative technology.

Solution

I created a design system for Helix that is sleek, modern, and colorful. The logo design is a custom typeface that incorporates elements of a helix dna strand. I created a brand guide and visual language for the UI/UX app to help guide the Helix marketing and product teams.

Services

+  Logo design

+  Packaging

+  Brand guidelines

+  Iconography

+  3D modeling & rendering

+  UI/UX App Design

+  Social Media

 by fernando

Crawford

Challenge

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth and innovation, it was time for a significant identity evolution. Crawford needed to modernize its brand to remain relevant to their audience.

Solution

Crawford partnered with FM Creative to refresh their brand, we introduced a modern identity, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and in-store throughout North and South America.

Services

+  Logo design

+  Packaging

+  Brand guidelines

+  Iconography

+  Pallet & Merchandising

+  3D modeling & rendering

+  Website & app

+  Social Media

crawford-sketch-logo-design-concept-drawings-brand-identity-rebrand-mark-logotipo-graphic-design-home-garage-packaging-design-construction-industrial Crawford

Destroy and Rebuild

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

 

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf

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Connecting with consumers

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

 

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf

crawford-retail-package-design-rebrand-branding-identity-3D-pallet-display-render-costco-sams-floor-merchandiser-graphic-design-signage-mockupcrawford-pallet-display-closeup-retail-merchandiser-rebrand-graphics-pop-signage-product-display-home-grage-organizercrawford-retail-display-signage-pop-merchandising-planogram-pog-branding-packaging-design-shopping-peg-board-rebrand

Informing and Engaging

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

 

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf

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