Retail / Tech



How do you introduce a smart jump rope to a fitness conscience demographic. Helix is a breakthrough technology in the health and fitness category that was in need of a visual presence that reflected its modern design and innovative technology.


I created a design system for Helix that is sleek, modern, and colorful. The logo design is a custom typeface that incorporates elements of a helix dna strand. I created a brand guide and visual language for the UI/UX app to help guide the Helix marketing and product teams.


 Logo design


 Brand guidelines


 3D modeling & rendering

UI/UX App Design

Social Media