Crawford
Retail / TechChallenge
Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth and innovation, it was time for a significant identity evolution. Crawford needed to modernize its brand to remain relevant to their audience.
Solution
Crawford partnered with FM Creative to refresh their brand, we introduced a modern identity, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and in-store throughout North and South America.
Services
+ Logo design
+ Packaging
+ Brand guidelines
+ Iconography
+ Pallet & Merchandising
+ 3D modeling & rendering
+ Website & app
+ Social Media
Destroy and Rebuild
Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.
Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf
Connecting with consumers
Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.
Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf
Informing and Engaging
Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.
Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf
