by fernando

Play

 

Challenge

Play is an interactive sports bar experience located inside the hard rock cafe in Hollywood Florida. They were in need of a brand identity logo and custom illustrations for their flagships grand opening. They had a tight timeline and no brand design system in place.

Solution

We created a modern minimal brand logo and design system that conveyed high-end as well as expressing the idea of playfulness. Additionally, we created custom illustrations with various messages along with the ability to write a personal message on the backside of the coaster and mail it to a friend. The Grand opening was a great success and entertains a busy crowd of patrons daily.

Services

+  Illustration

+  Stationery Design

+  Logo Design

+  Print Collateral

+  Website Design

+  Social Media

 by fernando

Cole Mason

Challenge

Cole & Mason was founded in London in 1919. They are an industry leading maker of high-end seasoning tools.. The challenge was to create packaging and displays that that resonated with customers and win on retail shelves.

Solution

I worked together with the Cole & Mason team to arrive at a solution for packaging and display designs that has been very successful and lead to impressive growth in customer growth and product sales.

Services

+  Packaging Design

+  3D Renders

+  Retail Displays & POP Design

 by fernando

Loiza Dark

 

Challenge

Loiza Dark is an Artisan dark chocolate brand from Puerto Rico. The challenge was to create a brand and packaging that resonated with customers and won on retail shelves.

Solution

I worked together with the Loiza team to arrive at a solution for the Loiza packaging and design system that has been overwhelmingly successful and lead to impressive growth in customer growth and product sales.

Services

+ Identity System

+  Packaging

+  Print Collateral & Digital Ads

+  Retail Displays & POP

+  Social Media Content Creation

 by fernando

Altar

Altar

Challenge

How do you brand a Christian band that doesn’t look or sound like a typical Christian band? How can we create album art for a multi-language worship group that will attract a wider audience? How do we create a visual language that celebrates faith and diversity? Altar is a Christian Rock band from Chicago but known around the world. They chose to work with FM Creative to help answer these questions.

Solution

We created a striking cd album package and cover art utilizing the band name, Altar, which is a homophone (spelled the same in English and Spanish). We incorporated the Chicago skyline and various city landmarks as a tribute to the bands roots. From their packaging to their promotional material, we helped them grow their fanbase and define who Altar is.

Services

+  CD Album Package Design

+  Brand & Identity Strategy

+  Poster & Stationary

+  Website

+  Illustration

+  Lettering

+  Apparel

 by fernando

Kelly Fair Oaks

 

 

Challenge

Kelly Fair Oaks has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Services

+  Logo design

+  Packaging

+  Brand guidelines

+  Iconography

+  Pallet & Merchandising

+  3D modeling & rendering

+  Website & app

+  Social Media