Play is an interactive sports bar experience located inside the hard rock cafe in Hollywood Florida. They were in need of a brand identity logo and custom illustrations for their flagships grand opening. They had a tight timeline and no brand design system in place.
We created a modern minimal brand logo and design system that conveyed high-end as well as expressing the idea of playfulness. Additionally, we created custom illustrations with various messages along with the ability to write a personal message on the backside of the coaster and mail it to a friend. The Grand opening was a great success and entertains a busy crowd of patrons daily.
Cole & Mason was founded in London in 1919. They are an industry leading maker of high-end seasoning tools.. The challenge was to create packaging and displays that that resonated with customers and win on retail shelves.
I worked together with the Cole & Mason team to arrive at a solution for packaging and display designs that has been very successful and lead to impressive growth in customer growth and product sales.
Loiza Dark is an Artisan dark chocolate brand from Puerto Rico. The challenge was to create a brand and packaging that resonated with customers and won on retail shelves.
I worked together with the Loiza team to arrive at a solution for the Loiza packaging and design system that has been overwhelmingly successful and lead to impressive growth in customer growth and product sales.
How do you brand a Christian band that doesn’t look or sound like a typical Christian band? How can we create album art for a multi-language worship group that will attract a wider audience? How do we create a visual language that celebrates faith and diversity? Altar is a Christian Rock band from Chicago but known around the world. They chose to work with FM Creative to help answer these questions.
We created a striking cd album package and cover art utilizing the band name, Altar, which is a homophone (spelled the same in English and Spanish). We incorporated the Chicago skyline and various city landmarks as a tribute to the bands roots. From their packaging to their promotional material, we helped them grow their fanbase and define who Altar is.
Kelly Fair Oaks has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.
We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.