Kelly Fair Oaks

Food & Drink




Kelly Fair Oaks has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.


We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.


 Logo design


 Brand guidelines


 Pallet & Merchandising

 3D modeling & rendering

 Website & app

 Social Media