by fernando

Play

 

Challenge

Play is an interactive sports bar experience located inside the hard rock cafe in Hollywood Florida. They were in need of a brand identity logo and custom illustrations for their flagships grand opening. They had a tight timeline and no brand design system in place.

Solution

We created a modern minimal brand logo and design system that conveyed high-end as well as expressing the idea of playfulness. Additionally, we created custom illustrations with various messages along with the ability to write a personal message on the backside of the coaster and mail it to a friend. The Grand opening was a great success and entertains a busy crowd of patrons daily.

Services

+  Illustration

+  Stationery Design

+  Logo Design

+  Print Collateral

+  Website Design

+  Social Media

 by fernando

EcoPark

 

Challenge

EcoPark is an innovative apartment complex property focused on sustainable living and state of the art technology and design. They were in need of branding to help bring their idea to life and convince investors that this was a great investment opportunity and economical boon for the city.

Solution

I created a modern brand design system that reflected the ideals of their building. I incorporated a fresh pallete of greens and other earthy tones to along with fresh photography and sleek typography. I created a custom minimal logo to represent the brand and incorporated all of these visuals in a book that was shared with city council members and potential investors. The book design was a hit that helped spark a lot of interest in EcoPark.

Services

+  Logo Design

+  Book Layout Design

+  Brand Guidelines

+  Photo Retouching

+  Iconography

+  Social Media

 by fernando

Editorial Illustration

Challenge

How do you elevate the words of a magazine article and compliment a story to draw in readers?

Solution

The solution is custom illustrations that enhance the story and engages the reader by creating a visual entryway to a deeper understanding of the story.

Services

+  Illustration

+  Typography

+  Page Layout

Denzel Washington Caricature

Magazine profile for Oscar winning actor Denzel Washington. He won Best Male Actor in a Leading Role for the movie Training Day. The stark color pallet and rough textures in the illustration echo the characters rugged personality and general theme of the film.

 

This illustration was created through mixed media, a combination of ink, graphite, and digital. The final result is a striking illustration that captures the actors likeness and gives you clues about the movies main character.

Cloning Editorial Illustration

Illustration to compliment an article on cloning for Popular Science Magazine. The mosaic of faces work together to illustrate one human face, reflecting what’s done in the scientific process.

 

This illustration was created through using a combination of acrylic latex paints and digital. The final result is a captivating optical illusion that stops a reader in their tracks.

Mexican Immigration Illustration

Illustration that conveys the many struggles of the Mexican immigrants crossing into the United States. The background contains several elements of the culture and what they’re leaving behind to seek a better opportunity for them and their family.

 

This illustration was created using a combination of acrylic latex paint and digital. The final result is a compelling illustration that communicates several themes in the article.

Bipolar Disorder Illustration

Illustration for article profiling recent medical research findings for the bipolar disorder. Each side of the character shows the extremes of sadness and happiness.

 

This illustration was created using a combination of acrylic latex paints and digital. The final result is a startling illustration that shows you a visual translation of an internal struggles many people deal with.

 by fernando

Enforcers

Challenge

The Fox Valley mens basketball league is a fiercely competitive club with players spanning from high school standouts, college players, to international olympians.  I partnered with the Aurora Enforcers in their inaugural season to help visually brand their team and introduce them to the league with a bang.

Solution

We created a comprehensive visual brand system that the Enforcers organization was excited to represent. The team went 0-10 but hey at least they looked good doing it ; )

Services

+  Logo & Identity Design

+  Apparel & Team Uniform

+  Brand guidelines

+  Iconography

+  Print Collateral

+  Environmental Graphics

+  Website Design

+  Digital Media Content Creation

 by fernando

CRHPIV

Challenge

CRHP Branding. More coming soon. Lorem ipsum a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

Lorem ipsum we refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Services

+  Logo design

+  Packaging

+  Brand guidelines

+  Iconography

+  Pallet & Merchandising

+  3D modeling & rendering

+  Website & app

+  Social Media

  

 by fernando

Secureline

Challenge

Secureline has been a leader in the cordage, chain, and hardware accessories category for over forty years, however, after years of growth and innovation, it was time for a significant identity evolution. Secureline needed to modernize its brand to remain relevant to their audience.

Solution

I created a fresh and modern brand design system that resonates with their target audience and is flexible enough to adapt to the future. I refreshed all packaging (500+ skus), displays, POP, logos, iconography, and a merchandising system that clearly communicates on shelf. The result was a substantial increase on sales for Secureline products online and at retailers throughout North America.

Services

+  Logo design

+  Packaging

+  Brand guidelines

+  Iconography

+  Pallet & Merchandising

+  3D modeling & rendering

+  Illustration

+  Brand Strategy

 by fernando

Onelink

Onelink

Challenge

To develop the Onelink by First Alert Brand – I worked with a talented team of marketers to create a branding guidelines book that would function as the bedrock of the all the Onelink brand’s graphics and marketing. The page layout was clean and modern with full page bleed photos throughout. I chose a clean san serif font for typography. I chose a collection of emotive imagery to help reinforce the brand messaging of peace of mind and family first. The brand book covered several brand aspects

Solution

Including: the brand red thread, tone and voice, brand history, brand attributes and values, colors, typography, photography do’s and don’ts, illustration, positioning and brand manifesto. The result was a brand book that was clear and understandable, it was key in guiding the brand team on how to execute various marketing collateral and brand graphics.

Services

+  Brand Guideline

+  Editorial Page Layout

+  Research & Strategy

+  Copywriting

+  Iconography

+  Typography

 by fernando

Altar

Altar

Challenge

How do you brand a Christian band that doesn’t look or sound like a typical Christian band? How can we create album art for a multi-language worship group that will attract a wider audience? How do we create a visual language that celebrates faith and diversity? Altar is a Christian Rock band from Chicago but known around the world. They chose to work with FM Creative to help answer these questions.

Solution

We created a striking cd album package and cover art utilizing the band name, Altar, which is a homophone (spelled the same in English and Spanish). We incorporated the Chicago skyline and various city landmarks as a tribute to the bands roots. From their packaging to their promotional material, we helped them grow their fanbase and define who Altar is.

Services

+  CD Album Package Design

+  Brand & Identity Strategy

+  Poster & Stationary

+  Website

+  Illustration

+  Lettering

+  Apparel

 by fernando

Lee Storm

Lee Storm

Challenge

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Services

+  Logo design

+  Packaging

+  Brand guidelines

+  Iconography

+  Pallet & Merchandising

+  3D modeling & rendering

+  Website & app

+  Social Media

Destroy and Rebuild

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

 

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf

 

 by fernando

Airmax HVAC

Challenge

Airmax needed to increase its credibility and awareness among residential customers. As a small business in a competitive category they needed to communicate that Airmax was a fast, friendly, professional, and customer focused hvac service company.

Solution

FM Creative partnered with Airmax to develop the identity and visual language that helped improve its presentation to customers and contributed to substantial sales growth and brand awareness.

Services

+  Logo design

+  Print Collateral

+  Brand guidelines

+  Iconography

+  Apparel

+  3D modeling & rendering

+  Website & app

+  Social media content creation