Editorial Illustration

Challenge

How do you elevate the words of a magazine article and compliment a story to draw in readers?

Solution

The solution is custom illustrations that enhance the story and engages the reader by creating a visual entryway to a deeper understanding of the story.

Services

 Illustration

 Typography

 Page Layout

Denzel Washington Caricature

Magazine profile for Oscar winning actor Denzel Washington. He won Best Male Actor in a Leading Role for the movie Training Day. The stark color pallet and rough textures in the illustration echo the characters rugged personality and general theme of the film.

 

This illustration was created through mixed media, a combination of ink, graphite, and digital. The final result is a striking illustration that captures the actors likeness and gives you clues about the movies main character.

Cloning Editorial Illustration

Illustration to compliment an article on cloning for Popular Science Magazine. The mosaic of faces work together to illustrate one human face, reflecting what’s done in the scientific process.

 

This illustration was created through using a combination of acrylic latex paints and digital. The final result is a captivating optical illusion that stops a reader in their tracks.

Mexican Immigration Illustration

Illustration that conveys the many struggles of the Mexican immigrants crossing into the United States. The background contains several elements of the culture and what they’re leaving behind to seek a better opportunity for them and their family.

 

This illustration was created using a combination of acrylic latex paint and digital. The final result is a compelling illustration that communicates several themes in the article.

Bipolar Disorder Illustration

Illustration for article profiling recent medical research findings for the bipolar disorder. Each side of the character shows the extremes of sadness and happiness.

 

This illustration was created using a combination of acrylic latex paints and digital. The final result is a startling illustration that shows you a visual translation of an internal struggles many people deal with.

Enforcers

Challenge

The Fox Valley mens basketball league is a fiercely competitive club with players spanning from high school standouts, college players, to international olympians.  I partnered with the Aurora Enforcers in their inaugural season to help visually brand their team and introduce them to the league with a bang.

Solution

We created a comprehensive visual brand system that the Enforcers organization was excited to represent. The team went 0-10 but hey at least they looked good doing it ; )

Services

Logo & Identity Design

Apparel & Team Uniform

 Brand guidelines

 Iconography

Print Collateral

Environmental Graphics

Website Design

Digital Media Content Creation

CRHPIV

Challenge

CRHP Branding. More coming soon. Lorem ipsum a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

Lorem ipsum we refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Services

 Logo design

 Packaging

 Brand guidelines

 Iconography

 Pallet & Merchandising

 3D modeling & rendering

 Website & app

 Social Media

  

Secureline

Challenge

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Services

 Logo design

 Packaging

 Brand guidelines

 Iconography

 Pallet & Merchandising

 3D modeling & rendering

 Website & app

 Social Media

Mapa Pro Gloves

Challenge

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Services

 Logo design

 Packaging

 Brand guidelines

 Iconography

 Pallet & Merchandising

 3D modeling & rendering

 Website & app

 Social Media

Onelink

Challenge

To develop the Onelink by First Alert Brand – I worked with a talented team of marketers to create a branding guidelines book that would function as the bedrock of the all the Onelink brand’s graphics and marketing. The page layout was clean and modern with full page bleed photos throughout. I chose a clean san serif font for typography. I chose a collection of emotive imagery to help reinforce the brand messaging of peace of mind and family first. The brand book covered several brand aspects

Solution

Including: the brand red thread, tone and voice, brand history, brand attributes and values, colors, typography, photography do’s and don’ts, illustration, positioning and brand manifesto. The result was a brand book that was clear and understandable, it was key in guiding the brand team on how to execute various marketing collateral and brand graphics.

Services

 Brand Guideline

 Editorial Page Layout

 Research & Strategy

 Copywriting

 Iconography

Typography

Altar

Challenge

How do you brand a Christian band that doesn’t look or sound like a typical Christian band? How can we create album art for a multi-language worship group that will attract a wider audience? How do we create a visual language that celebrates faith and diversity? Altar is a Christian Rock band from Chicago but known around the world. They chose to work with FM Creative to help answer these questions.

Solution

We created a striking cd album package and cover art utilizing the band name, Altar, which is a homophone (spelled the same in English and Spanish). We incorporated the Chicago skyline and various city landmarks as a tribute to the bands roots. From their packaging to their promotional material, we helped them grow their fanbase and define who Altar is.

Services

 CD Album Package Design

 Brand & Identity Strategy

 Poster & Stationary

 Website

 Illustration

 Lettering

 Apparel

Lee Storm

Challenge

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Services

 Logo design

 Packaging

 Brand guidelines

 Iconography

 Pallet & Merchandising

 3D modeling & rendering

 Website & app

 Social Media

Destroy and Rebuild

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

 

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf

 

Airmax HVAC

Challenge

Airmax needed to increase its credibility and awareness among residential customers. As a small business in a competitive category they needed to communicate that Airmax was a fast, friendly, professional, and customer focused hvac service company.

Solution

FM Creative partnered with Airmax to develop the identity and visual language that helped improve its presentation to customers and contributed to substantial sales growth and brand awareness.

Services

 Logo design

Print Collateral

 Brand guidelines

 Iconography

Apparel

 3D modeling & rendering

 Website & app

Social media content creation

 

Freedom Inc.

Challenge

Clarify the brand’s positioning and the customers they serve. As a wealth management company they need to exude confidence and trustworthiness.

Solution

FM Creative helped Freedom focus their brand and marketing strategy. This led to growth in business conversion and potential customer engagement.

Services

Logo & Identity Design

Print Collateral

Brand Guidelines

 Iconography

Brand Strategy

Brand merchandise

Stationery

Signage