Crawford

3D / Branding

Challenge

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Services

 Logo design

 Packaging

 Brand guidelines

 Iconography

 Pallet & Merchandising

 3D modeling & rendering

 Website & app

 Social Media

crawford-sketch-logo-design-concept-drawings-brand-identity-rebrand-mark-logotipo-graphic-design-home-garage-packaging-design-construction-industrial Crawford

Destroy and Rebuild

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

 

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf

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Connecting with consumers

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

 

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf

crawford-retail-package-design-rebrand-branding-identity-3D-pallet-display-render-costco-sams-floor-merchandiser-graphic-design-signage-mockupcrawford-pallet-display-closeup-retail-merchandiser-rebrand-graphics-pop-signage-product-display-home-grage-organizercrawford-retail-display-signage-pop-merchandising-planogram-pog-branding-packaging-design-shopping-peg-board-rebrand

Informing and Engaging

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

 

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf

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