by fernando

Play

 

Challenge

Play is an interactive sports bar experience located inside the hard rock cafe in Hollywood Florida. They were in need of a brand identity logo and custom illustrations for their flagships grand opening. They had a tight timeline and no brand design system in place.

Solution

We created a modern minimal brand logo and design system that conveyed high-end as well as expressing the idea of playfulness. Additionally, we created custom illustrations with various messages along with the ability to write a personal message on the backside of the coaster and mail it to a friend. The Grand opening was a great success and entertains a busy crowd of patrons daily.

Services

+  Illustration

+  Stationery Design

+  Logo Design

+  Print Collateral

+  Website Design

+  Social Media

 by fernando

EcoPark

 

Challenge

EcoPark is an innovative apartment complex property focused on sustainable living and state of the art technology and design. They were in need of branding to help bring their idea to life and convince investors that this was a great investment opportunity and economical boon for the city.

Solution

I created a modern brand design system that reflected the ideals of their building. I incorporated a fresh pallete of greens and other earthy tones to along with fresh photography and sleek typography. I created a custom minimal logo to represent the brand and incorporated all of these visuals in a book that was shared with city council members and potential investors. The book design was a hit that helped spark a lot of interest in EcoPark.

Services

+  Logo Design

+  Book Layout Design

+  Brand Guidelines

+  Photo Retouching

+  Iconography

+  Social Media

 by fernando

First Alert

First Alert

Challenge

After six decades of innovation in the home fire safety category, First Alert was in dire need of a brand refresh. I partnered with First Alert to help rebrand what had become a dated and confusing visual brand system. We used consumer research as our roadmap to redesign a brand experience that connected and simplified the shopping experience.

Solution

I was excited to build on a storied brand legacy and help usher First Alert into the 21st century. After an extensive and collaborative creative process, we strategically developed a comprehensive, simplified, striking, and iconic brand visual system that connected with the targeted consumers.

Services

+  Logo & Identity System

+  Packaging

+  Strategy & Style Guide

+  Print Collateral & Digital Ads

+  Video

+  Retail Displays & POP

+  3D Modeling & Animation

+  Website Design

+  Social Media Content Creation

 by fernando

Freedom Inc.

Challenge

Clarify the brand’s positioning and the customers they serve. As a wealth management company they need to exude confidence and trustworthiness.

Solution

FM Creative helped Freedom focus their brand and marketing strategy. This led to growth in business conversion and potential customer engagement.

Services

+  Logo & Identity Design

+  Print Collateral

+  Brand Guidelines

+  Iconography

+  Brand Strategy

+  Brand merchandise

+  Stationery

+  Signage