First Alert

Challenge

After six decades of innovation in the home fire safety category, First Alert was in dire need of a brand refresh. I partnered with First Alert to help rebrand what had become a dated and confusing visual brand system. We used consumer research as our roadmap to redesign a brand experience that connected and simplified the shopping experience.

Solution

I was excited to build on a storied brand legacy and help usher First Alert into the 21st century. After an extensive and collaborative creative process, we strategically developed a comprehensive, simplified, striking, and iconic brand visual system that connected with the targeted consumers.

Services

Logo & Identity System

Packaging

Strategy & Style Guide

Print Collateral & Digital Ads

Video

Retail Displays & POP

3D Modeling & Animation

Website Design

Social Media Content Creation

Freedom Inc.

Challenge

Clarify the brand’s positioning and the customers they serve. As a wealth management company they need to exude confidence and trustworthiness.

Solution

FM Creative helped Freedom focus their brand and marketing strategy. This led to growth in business conversion and potential customer engagement.

Services

Logo & Identity Design

Print Collateral

Brand Guidelines

 Iconography

Brand Strategy

Brand merchandise

Stationery

Signage