BRK

 

Challenge

After six decades of innovation in the contractor fire safety category, BRK was in dire need of a brand refresh. I partnered with BRK to help rebrand what had become a dated and confusing visual brand system. We used consumer research as our roadmap to redesign a brand experience that connected and simplified the shopping experience.

Solution

I was excited to build on a storied brand legacy and help usher BRK into the 21st century. After an extensive and collaborative creative process, we strategically developed a comprehensive, simplified, striking, and iconic brand visual system that connected with the targeted consumers.

Services

Logo & Identity System

Packaging

Strategy & Style Guide

Print Collateral & Digital Ads

Video

Retail Displays & POP

3D Modeling & Animation

Website Design

Social Media Content Creation

Cole Mason

Challenge

Cole & Mason was founded in London in 1919. They are an industry leading maker of high-end seasoning tools.. The challenge was to create packaging and displays that that resonated with customers and win on retail shelves.

Solution

I worked together with the Cole & Mason team to arrive at a solution for packaging and display designs that has been very successful and lead to impressive growth in customer growth and product sales.

Services

Packaging Design

3D Renders

Retail Displays & POP Design

First Alert

Challenge

After six decades of innovation in the home fire safety category, First Alert was in dire need of a brand refresh. I partnered with First Alert to help rebrand what had become a dated and confusing visual brand system. We used consumer research as our roadmap to redesign a brand experience that connected and simplified the shopping experience.

Solution

I was excited to build on a storied brand legacy and help usher First Alert into the 21st century. After an extensive and collaborative creative process, we strategically developed a comprehensive, simplified, striking, and iconic brand visual system that connected with the targeted consumers.

Services

Logo & Identity System

Packaging

Strategy & Style Guide

Print Collateral & Digital Ads

Video

Retail Displays & POP

3D Modeling & Animation

Website Design

Social Media Content Creation

Crawford

Challenge

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth and innovation, it was time for a significant identity evolution. Crawford needed to modernize its brand to remain relevant to their audience.

Solution

Crawford partnered with FM Creative to refresh their brand, we introduced a modern identity, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and in-store throughout North and South America.

Services

 Logo design

 Packaging

 Brand guidelines

 Iconography

 Pallet & Merchandising

 3D modeling & rendering

 Website & app

 Social Media

crawford-sketch-logo-design-concept-drawings-brand-identity-rebrand-mark-logotipo-graphic-design-home-garage-packaging-design-construction-industrial Crawford

Destroy and Rebuild

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

 

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf

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Connecting with consumers

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

 

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf

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Informing and Engaging

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

 

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf

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