Challenge

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.