logo design: kelly fair oaks

Logo design for hip hop rap artist “No Clue”.

SecureLine is the worldwide leader in cordage manufacturing and innovation, products include rope, chain, cable, and accessories. This aging brand needed a splash of modern style to revamp it’s identity so we rebranded their classic logo by adding a beveled badge and a few other tweaks. We also introduced a new exciting package design system with sleek patterns, colors, sharp edges and fresh photography. This upgraded product line is distributed worldwide to outlets such as Walmart, Home Depot, Lowes, and more. This logo design is used on all SecureLine packaging, website, and promotions.

This is a logo I was working on for myself- Fernando Creative. It’s still not finished but I’m pretty happy with it so far- I might ad some other design elements and patterns, etc. The green tint was a happy accident- I intended it to be blue and gold- it’ll probably end up that color in the end. I used a combination of adobe illustrator and photoshop to create it. I like the logo because it has a real presence and you can almost feel the weight of the block letter- it looks dense and insinuates how Fernando Creative can be a real presence in helping others through creative services i.e. illustration, graphic design, etc. I welcome any compliments or criticisms.

© 2009 Fernando Medina. Photoshop illustration, logo designer, logo design, logo, graphic design, Graphic Design 60504, graphic designer, Chicago Graphic designer, chicago suburb graphic designer, corporate identity.

Graphic designer: Logo designer is a title not easily relegated to any designer, there is a lot of corporate identity research involved. I created this logo for an Midwest IL Electric Company (formerly owned by the late Ernesto Pacheco Sr.) I liked my initial idea so I went a head with it- I’m pretty happy with the final outcome. The logo was used for business card designs, letterhead designs, company vehicles, and printed/embroidered onto employee uniforms, it was also printed on a soccer jersey because “Midway” was one of the sponsors. Rest in peace Ernesto Pacheco Sr. You can see their website here.

Graphic Designer and illustrator © 2009 Fernando Creative, Fernando Medina. Logo Designer/Corporate Identity.