This is a logo I was working on for myself- Fernando Creative. It’s still not finished but I’m pretty happy with it so far- I might ad some other design elements and patterns, etc. The green tint was a happy accident- I intended it to be blue and gold- it’ll probably end up that color in the end. I used a combination of adobe illustrator and photoshop to create it. I like the logo because it has a real presence and you can almost feel the weight of the block letter- it looks dense and insinuates how Fernando Creative can be a real presence in helping others through creative services i.e. illustration, graphic design, etc. I welcome any compliments or criticisms.
© 2009 Fernando Medina. Photoshop illustration, logo designer, logo design, logo, graphic design, Graphic Design 60504, graphic designer, Chicago Graphic designer, chicago suburb graphic designer, corporate identity.
Graphic designer: Logo designer is a title not easily relegated to any designer, there is a lot of corporate identity research involved. I created this logo for an Midwest IL Electric Company (formerly owned by the late Ernesto Pacheco Sr.) I liked my initial idea so I went a head with it- I’m pretty happy with the final outcome. The logo was used for business card designs, letterhead designs, company vehicles, and printed/embroidered onto employee uniforms, it was also printed on a soccer jersey because “Midway” was one of the sponsors. Rest in peace Ernesto Pacheco Sr. You can see their website here.
Graphic Designer and illustrator © 2009 Fernando Creative, Fernando Medina. Logo Designer/Corporate Identity.