illustration: fractal art

For this cd cover design I created a geometric symbol logo to represent the band. The band can reuse this emblem on other promotional material such as tshirts, stickers, and maybe even tattoos. I first sketched out a general idea for the logo, I then created it digitally using adobe illustrator, once I had the look I wanted I created a 3D view of it to give some depth, lastly I brought it into Adobe Photoshop to add the stone texture and colors. I overlaid several textures atop the logo to give some tangibility and make it look aged. I also overlaid a golden sepia color tone over the whole thing to help bring it together. Below you can see the traycard design in which I incorporated a photo of the band members with the track list above them and the logo structure in the background.
Below are some images of the design sources before their completion phase.
As you can see I cut the background out and desaturated the colors, I also adjusted the lighting by tinkering with the levels and deepening the dark’s and lights. You also see the black logo before being rendered into it’s 3D state, along with another unused logo design. Hope you enjoyed the insight- check back soon for more design blog posts.

This is a baby shower invitation design card that I created for a client who was expecting a baby girl and was organizing a little party to commemorate this momentous occasion. I created the invitation card design using soft colors and a playful font selection to reflect this special event. She had some text she wanted me to incorporate into the design including time, place, date, as well as a list of stores she was registered at. She was very happy with the invitation design and she received many compliments on it. As a graphic designer I love when I can flex my creative muscle and design a heavy metal rock poster one day and the next day design an invitation for a baby shower. This work schedule assures that I will never get bored because every day brings a new challenge.

Reggae ska music isn’t a genre a music you would think is popular in the midwest, however this band is changing that mentality. I did the cd cover design and the entire cd packaging design. This client had specific requests, but sometimes that brings out the best in me, the graphic designer. The cover design above was my first attempt, however they wanted something that reflected reggae roots music a more. I then created the cd cover below, which they loved.

I continued the design theme throughout the rest of the packaging including a t-shirt design.

I created this cd cover design for a young latin pop rock band- located in South America. I had fun designing this one because they gave me a collection of adjectives describing their music/style and it was easy to bounce ideas of those descriptions. I used a combination of adobe photoshop and adobe InDeign CS3 to compose this piece.

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I created this poster design for a fashion show that took place in Aurora, IL at the Walter Payton Roundhouse Complex in 2006. It’s now 2009 but the design still looks fresh and holds up to today’s design standards. As a graphic designer I enjoyed working on this project especially since the event was showcasing some t-shirt designs I created. I utilized digital software to created this poster design, which is common for fast turn print designs like this one. The event went very well and a good time was had by all. Chicago, IL.

Fernando Creative, located in Aurora, IL, is celebrating over 10 years of award-winning graphic design for some of the most respected businesses and organizations in the Fox Valley area and throughout the world. Catalogs, ads, direct mail, logo & corporate identity, signs and banners, website graphics, photo retouching, art direction, consulting and more. I service clients in the Chicagoland area, including Naperville, Oswego, Montgomery, North Aurora, Yorkville, Batavia, Geneva, St. Charles, Downers Grove, Lisle, Joliet, Plainfield, etc. As well as clients throughout North America, South America, Europe, and Asia.

This Christian rap cd cover design was a labor of love, combining two loves of mine, my Christian faith, and hip hop music. A match made in heaven. The cd design for a U.S. based rap group started off as a pencil sketch in my drawing pad, I then began to add other elements such as text, textures, lettering, and a border. Christian rap music I believe is a music market that still has much growth potential- I believe that it will start to boom more and more in the future. The rap group is actually very talented and I encourage you all to go out and purchase this cd if you’re into christian hiphop music or if you just want to have a cd package with a great design also.

© 2009 Fernando Medina. Aurora, IL 60505 graphic designer and illustrator. Chicago graphic designer, cd cover designer.