Indonesian Indie pop/punk band: cd cover design

Posted March 7th, 2010 in Category Uno by fernando

The name of this band is Lunno which means beauty. This band from Indonesia wanted a cd cover with a photo of the band combined with a steam punk styled design. I gave it a vintage look by overlaying aged textures and a yellow tint, however I kept the yellow tint bright and saturated in order to maintain a level of modernity. I superimposed several gears in the background and on the borders I overlaid blueprint drawings of a locomotive steam engine. The collection of design elements came together well to create this organized mess and most importantly the band was happy with the final design.

Hair Salon Logo design: Kapon Salon

Posted February 25th, 2010 in Uncategorized by fernando

I created this logo design for a new local hair salon that will be opening its doors in the next few months here in Aurora, IL. The client wanted a design that was simple and chic, and most importantly she wanted the logo to be instantly recognizable and communicative to the public. I first drew several designs that incorporated hair but they turned out to be too complex and detailed, so I kept carving away at the concept until I arrived at the stage of “less is more”, then the design started to look more promising. I was also working with two very talented art directors that contributed they’re creative eyes to help tailor the final design you see above. They use both versions for different scenarios. I created this logo using a pencil and sketchpad along with adobe illustrator cs3.

Alt Rock cd cover design- Third Law of Motion

Posted January 22nd, 2010 in Category Uno by fernando

For this cd cover design I created a geometric symbol logo to represent the band. The band can reuse this emblem on other promotional material such as tshirts, stickers, and maybe even tattoos. I first sketched out a general idea for the logo, I then created it digitally using adobe illustrator, once I had the look I wanted I created a 3D view of it to give some depth, lastly I brought it into Adobe Photoshop to add the stone texture and colors. I overlaid several textures atop the logo to give some tangibility and make it look aged. I also overlaid a golden sepia color tone over the whole thing to help bring it together. Below you can see the traycard design in which I incorporated a photo of the band members with the track list above them and the logo structure in the background.
Below are some images of the design sources before their completion phase.
As you can see I cut the background out and desaturated the colors, I also adjusted the lighting by tinkering with the levels and deepening the dark’s and lights. You also see the black logo before being rendered into it’s 3D state, along with another unused logo design. Hope you enjoyed the insight- check back soon for more design blog posts.